The fashion label Diesel was founded in 1978 by Renzo Rosso in Molvena, Italy. As Rosso brought his company into the 70's to the start, he wanted to create a market leader with Diesel. A In-label that plays in a new and even certain niche. About 30 years later can his founded in good conscience claim to have done just that. Not only is the label in 80 countries now for pioneering work in terms of style and quality a trendsetter in the lead, also the marketing campaigns and charitable use of the Only-The-Brave-group are leading the way. Diesel collections include next tops, shirts, dresses, jackets and knitwear however extravagant jeanswear, created from Italian elegance, sportiness and a healthy dose of irony.