SOUTHPOLE: Korean-born brothers David and Kenny Khym founded Wicked Fashions, Inc. in New York in 1991. With their legendary Puffy Bubble Jacket and 4180 Relaxed Fit Denim Pants influenced her brand Southpole strongly the beginning of urban fashion in American hip-hop culture. The brand was among the first to turn looks from the street into wearable and functional fashion. And exactly this strategyis their recipe for success. The collections now include a wide range of fashionable streetwear for men and women. A cool streetwear style of denim pants, hoodies, shirts, shoes, jackets and accessories for all ages. This lends Southpole, in addition to the attractive price, a very good global reputation in the streetwear community. The label is constantly evolving and has his ear on the pulse of urban wear fashion trends.