PUSHER APPAREL: As so often, it was coincidence in the year 1999 Elvir Omerbegovic and Philipp Dammann from Kreuzfeld & Jakob brings together, Elvir motivated to make rap music itself and later even to start their own hip hop label. The road to the brand Pusher Apparel was long and hard. But a pusher is someone "Who pushes himself forward". Around in the street fashion world play along needs one thing above all: Street credibility. In 2009, the label Pusher Apparel sees the light of the world. True to the motto "Young, brutally, good-looking", the brand quickly became well-known. The clear designs of the pieces, which are both functional and stylish and yourself through robust quality distinguished, do the rest. The collection should push the wearer to feel strong and courageous. In the development of the designs will very paid attention to the quality of the fabrics. With hoodies, shirts and shorts to the cap, is a collection originated with the you your street attitude full live out can.