The English casual brand DRIFT KING, founded in 1971, wants to capture the spirit of the Drift King Motorsports through urban and trendy styles for women and men. The collection focuses on all aspects of casual fashion. It used to be high quality materials with unique prints that have a high affinity for motor sports. The key message is "East meets West" and how in motorsport, the colors are vivid and lively. Life is competition, and therefore wants to Drift King in design and product development always be ahead. The authenticity and quality of goods is the key to success and the brand will never sacrifice those values on their way, beautiful and trendy styles for the urban environment to create. Drift King in the UK is already represented in hundreds of POS and combines trendiness with high quality standards.